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"If you KNOW that you're fucked then you're not. If you think that you're not, then you are." - Martin Atkins
The music business is a great place to train entrepreneurs. Martin has bounced from behind the drum kit (with PiL,Killing Joke, Ministry, Pigface etc) to running a record label, building a studio, starting a music publishing business, travelling to China where he recorded bands and made an award winning documentary then on to teaching and writing the book Toiur:Smart. His lectures look at treating any artistic enterprise as a business and the creative impact of very simple decisions.
“Atkins’ lectures are gateway drugs to a larger education” - Brett Emerson, Second Supper (La Crosse, WI)
“Martin Atkins is the best speaker on the planet” – Paul Natkin, Chicago Music Commission
